One of the most powerful ways to promote your content is through email marketing. In this way, you can grow your audience and keep them coming back for more with an effective strategy.
You can accomplish this in many ways.
To begin with, you’ll need an email marketing platform and ways to entice people to subscribe. Including a few affiliate links for some offsite revenue will also provide some help.
In this post, we’ll offer a straightforward guide to email marketing for bloggers.
We’ll discuss why email marketing is useful for bloggers and offer some key tips to help you create a strategy. Let’s get started!
Email Marketing Is Useful
Email marketing, in general, is any email you send to a potential or current customer. To use this strategy, you must cultivate a subscriber list, then send messages to them at different frequencies according to your goals.
Connecting with your audience using this method can be incredibly powerful. If you are a blogger, you are able to keep your captive subscribers up to date with the latest posts and other relevant news.
A sense of community is then built over time as a result of return visits.
In addition, your emails can be a good way to connect with your audience on a more personal level. Many people enjoy getting emails, as long as they are informative, useful, and not ‘spammy.’ Some may even engage directly. As a result, they are providing you with further opportunities to connect.
Compared with other direct marketing methods, such as popup offers and pay-per-click (PPC) advertising, building and maintaining an email list of subscribers for your blog can be more effective. With newsletters, you can prove your expertise and credibility by providing value, building trust, and generating leads over time.
You can read more about what email marketing is and why it is an important strategy.
Email Marketing Strategy
Building your email marketing subscriber list may be easier if you have a strategy in place. By following these tips, you’ll be on your way to success!
Subscriber List
Creating your subscriber list will be your first step. Email marketing is not for the faint of heart. Your amazing content will not be engaged if you do not have subscribers.
Signup forms on your website are essential for getting more email subscribers. An effective call to action (CTA) should stand out and grab the attention of your readers. Consider using a popup on your home page, your About page, or even your home page.
The on-brand bright orange stands out over the other understated sections. It draws the reader’s eyes and also provides a number of ways to subscribe to the blog.
One tool that works well for capturing email leads is OptinMonster. It lets you display a variety of popups and forms to grow your email list.
Email Marketing Platform With WordPress
Integrate your email marketing platform with WordPress as well. With the right tool, you can create simple emails to get the job done.
HubSpot’s emails are formatted simply. Straightforward Branding is prominent at the top, and there are links to additional content.
Themeisle recommends (and uses) SendinBlue for creating high-converting emails with substance over style within WordPress.
The Sendinblue Subscribe Form plugin lets you create customized subscription forms, send beautiful newsletter emails, and provide real-time insights into deliverability and performance.
Installation and activation are the same as practically any other WordPress plugin. We’d encourage you to take a look at our documentation for a guide on how to get started.
Give The Latest Content
Now that you have a subscriber list, you can focus on your emails. In ideal circumstances, your email content should include a link to your website.
You can boost engagement on your blog this way and provide valuable content at the same time.
Thanks to its accessibility, email is a great way to notify readers of new blog posts, especially as it is accessible via mobile. If you want to entice them further, you may want to give them a taste of what you have to offer. You can begin with an intriguing excerpt, followed by a link to the full article on your website.
There’s a simple email message with several links to the latest blog post, as well as an excerpt of the first few lines. The hope is that you begin reading the article and are interested enough to continue reading. In this way, traffic to the blog will increase, as will overall engagement.
Affiliate Links For Offsite Revenue
You can monetize your blog using affiliate marketing, and it can be easily integrated into your email marketing strategy. The goal is to market a company’s product or service in exchange for a commission on conversions.
Typically, these are images or links to product pages.
As well as adding affiliate links to your blog posts, you can also include them in your emails. Using this method to generate extra revenue is possible as long as the links are relevant to your audience.
However, it’s important to be careful how you use this strategy. Too many links can come across as spammy.
Furthermore, if the only thing your emails are doing (or at least seem to be doing) is plugging a product, they’re not providing the value your subscribers likely expect. This can have a negative impact on your list, and in the worst-case scenario, see readers unsubscribe to your mailouts.
Additionally, make sure to check the terms of your affiliate partnership. Some affiliate programs most notably Amazon Associates don’t let you place affiliate links in emails.
Verdict
In addition to keeping your subscribers updated, email marketing for bloggers also encourages return visits and gives you the opportunity to increase your revenue through affiliate links. Marketing is an important part of a blogger’s work.
Consider the following four tips when creating an email marketing strategy for your blog:
- Subscribe to your mailing list.
- Select a plugin that integrates with WordPress for email marketing.
- Subscribers will return to your site if you provide them with a taste of your latest content.
- Affiliate links can be added to generate additional revenue.
